The province of Cebu is known worldwide for its lechon (roasted pig).  With that, by-products and variants of lechon sprouted on each corner individually claiming to be the original.

On a quite unique innovation, lechon has been served headless and boneless, thus, the introduction of the famed lechon belly.  Even Metro Manila has saw a lot of dealers and producers of lechon belly but there can only be one original.  Fortunately, we were given the chance to meet Mr. Marlon Gochan, a good friend of ours and owner of the literal “Cebu’s Original Lechon Belly”.

Mr. Marlon Gochan, innovator and creator of the boneless lechon and owner of Cebu’s Original Lechon Belly has recently been recognized and awarded as 2015 Small Business Entrepreneur (Food Sector) by the Cebu Chamber Commerce and Industry. 

On one Sunday night, we were welcomed by Mr. Gochan to the relatively new branch at the City Times Square operating for dine-in and take-out customers fully air-conditioned.  The business has come a long way since the day (3 years ago) my family and I was introduced by my Cebu-based brother to their first branch at Park Mall across the City Time Square.

I was with my friends on this latest visit to Cebu City for another feast of lechon.  It was the first time for some in the group to taste test lechon belly while in Cebu.  The huge serving was a good factor for this small gathering.  We sampled on both spicy and regular lechon belly.  We were also served with lechon dugo-dugo (dinuguan as known to many) and beef stew, bestseller by-products of lechon.  As an added treat, we had leche flan as dessert.

Spicy (PhP640.00 per kilo)
Regular (PhP600.00 per kilo)

Beef stew (PhP90.00 per serving)

Main choices at all branches nationwide
Lechon Dugo-dugo (PhP75.00 per serving)
I was really full for the night.  It was more than a night’s meal as we shared the table.  And we were fortunate to have Mr. Gochan with us as he shares his business plans.  With the cozy ambiance the restaurant has, it is no wonder we were so relaxed eating yet wary (for only seconds) of the high cholesterol and fat intake. 

Indeed, nothing beats the original.

Note: Prices are for Cebu-based branches as of 01 June 2015.

Cebu Branches:

Parkmall Branch (Dine-in & Take-out) located at Al-fresco 3 beside E-Games.  Tel.: 511-8803

Parkmall Branch (Take-out only) locate at Al-fresco 1 beside Coffee Dream. Tel No.: 514-6788

One Pavillion Mall Branch (Dine-in & Take-out) located in Banawa, Cebu City. Tel No.: 253-0291

The Maxwell Hotel Branch (open 24 hours) (Pasalubong, Dine-in & Take-Out) located in N. Escario Street, Capitol, Cebu City. Tel No.: 254-0033

Savemore Market – Elizabeth Mall Branch (Dine-in & Take-out) located in Elizabeth Mall, Cebu City.  Tel No.: (32) 514-6889

Savemore Branch – Maribago Branch (Semi Dinein & Take out) located in Maribago, Lapu-lapu City.  Mobile: 0943-706-4489

SM Hypermarket – J Centre Mall Branch (Semi Dine-in & Take-out) located in AS Fortuna, Mandaue City

Rustan’s Shopwise-Cebu Branch: Supermarket Food Court Area (Semi Dine-in & Take-out) in Mambaling, Cebu City. Cel. No.: 0933-198-6575

Gene’s Lechon (Dine-in & Take-out) located in the 2nd level, Robinson’s Cybergate Food Court, Fuente Osmena, Cebu City

SM Hypermarket – Cebu ( Semi Dine-in & Take-out) in Subangdaku, Mandaue City – Old Makro location. Cel. No.: 0932-327-8576

Super Metro Branch- Lapu Lapu City (Dine-in & Take-out) located in the Super Metro Food Court- Ground Floor in Lapu-lapu City.  Cel. No.: 0932-327-8597

Savemore Market – Mactan Marina Branch (Semi Dine-in & Take-out) located near the Mactan International Airport. Cel. No.: 0923-277-1181

City Time Square Branch – Mandaue City (Dine-in & Take-Out) located right across Parkmall. Cel. No.: 0942-488-1200

SM Consolacion Branch – Consolacion (Dine-in & Take-out) located at the 2nd Level near SM Cinemas, Consolacion, Cebu. Cel. No.: 0923-613-8752

Gaisano Grand – Talamban Branch (Semi Dine-in & Take-out) located at the Supermarket, Food Area of Gaisano Talamban, Talamban, Cebu City. Cel. No.: 0932-111-5987

Gaisano Fiesta Tabunok (Semi Dine-in & Take-out) located in the supermarket food area of Gaisano Grand Fiesta Tabunok, Cebu City. Cel. No.: 0932-507-5935

Pacific Mall (Semi Dine-in & Take-out) located in the G/F Food Area of Pacific Mall, Mandaue City, Cebu. Cel. No.: 0923-411-5625

Gaisano Carcar (Semi Dine-in & Take-out) located at the Supermarket Food Area of Gaisano Carcar, Carcar, Cebu. Cel. No.: 0923-138-8650

Portal @ 2 Squad (Semi Dine-in & Take-out)located at the Portal, Quad Building, Cardinal Rosales avenue, Cebu Business Park, Cebu City

Mactan Newtown Al-fresco (Semi Dine-in & Take-out) located at Mactan Newport, (Megaworld), Lapu-lapu City

G/F SM Hypermarket (Dine-in) located at SM Hypermarket Building (Pueblo Verde), Lapu-lapu City.

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  1. We were craving for this, one of the reason we will visit Cebu this September.

    Hoping we could bump with Mr. Gochan as well.

  2. I love lechon from Cebu! There's a delicious distinct taste that no other place in the Philippines can copy.

    In Transit PH #BigBirthdayGiveaway