A truly festive Filipino dining experience would always require the presence of lechon.  The fire-roasted to golden brown with crackling skin, succulent meat and aroma to die for is truly a gastronomic and "sinful" delight.  The Visayas region in the Philippines is known for the best lechon makers and that the province of Cebu particularly stands out in the limelight.

But Cebu's Original Lechon Belly is interestingly unique from the rest, being the first of its kind to be introduced in the Philippines.  Prepared in a Cebuano-tasting style lechon yet served boneless and the best part - belly - a taste of lechon would no longer be restricted and enjoyed only in fiestas but on any day you would want to be treated.

I was first introduced to Cebu's lechon belly when our whole family spent the last day of the year 2013 at Cebu City and we dined al fresco at one of the malls of the province, Park Mall- Mandaue.  Since then, a visit to Cebu province would not be complete without a dining experience of the lechon belly albeit long queues. Worth the wait indeed.

But the good news is - not only Cebuano's would have the chance of a gastronomic lechon belly experience as it has been available in the Metropolitan Manila for quite some time now and more plans of expansion is in the process.

The process of deboning only the whole pork belly/side of the pig, spiced with special ingredients then slowly roasting-out with open-charcoal fire was conceptualized back in August 2011 by Mr. Marlon Gochan, which now has become a reality and ready to be served on everyone's plate.

Eastwood branch at Food Junction, Eastwood Cyberwalk 2
Along with Christian of Lakad Pilipinas and Carla of Blissfulguro, off we went to Eastwood Mall for a dinner to try both the regular and spicy flavored lechon belly.  Special thanks to the friendly and accommodating staff and service crew of Eastwood branch, to Mr. Wendel Gerong and of course, Mr. Marlon Gochan for the treat.

Lechon Belly Overload

It was an overload of tasty and delicious lechon belly as our group shared over a one-kilo serving.  With specially-made condiments direct from Cebu City, the gastronomic experience was truly beyond our expectations.  No leftovers definitely and plates were as clean as it was first served after cravings for lechon was satisfied.

Regular Lechon Belly

Spicy Lechon Belly

hanging rice or puso
Everyone in Metro Manila is aware that a lot of lechon commercial establishments would always make a reference to their dish as the one's made in Cebu.  For a number of times specially to those who lived in Cebu and the Visayas region, the authenticity of the sprouting lechon stalls and kiosks have been questioned. But Cebu's Original Lechon Belly is authentically made in Cebu and in fact shipments are made everyday straight from Cebu to Metro Manila.  It is that fresh and authentic!

Class, this is how to eat puso. haha!


I know most are eager to know where's the nearest branch to experience a sumptuous lechon belly dining experience.  As of writing, below is the complete list.

Cebu Branches

Park Mall Dine-In @Al-Fresco-3 Mandaue City    Tel No.:  (32)511-8803
Park Mall Take-Out Counter @Al-Fresco-1 Mandaue City  Tel. No:  (32)5146788
SaveMore Market Food Area in Elizabeth Mall, Cebu City   Tel No. (32)5840446 or CP No.: 09321492788
SaveMore Market Food Area in Maribago, Lapu-Lapu City  CP No.: 09437064489
SaveMore HyperMarket Food Area in J Centre Mall in A.S. Fortuna, Mandaue City
Gene's Lechon - 2nd Floor, Food Court of Robinson's Cybergate, Fuente Osmena Circle, Cebu City Tel. No.: (32)5054859
One Pavillion Mall Dine-In @ Banawa, Cebu City  Tel. No. (32)2530291
The Maxwell Hotel - Pasalubong Outlet (open 24 hours) N. Escario Street, Capitol, Cebu City.  Tel. No.: (32)5840968 or (32)2540033
Rustan's Shopwise Supermarket Food Area in Mambaling, Cebu City  Tel No. (32)5146787 or CP. No. 09437064491
Metro Store Food Court in Lapu-Lapu City
SaveMore Hypermarket in Subangdaku, Mandaue City
City Time Square in Mandaue City (across Park Mall Dine-In)
A.C. Cortes Avenue, Mandaue City
Savemore Mactan Marina Mall Supermarket Food Area (Lapu-Lapu City)
SM City Consolacion - 2nd level near SM Cinemas
Gaisano Grand Talamban - Supermarket Food Area
Gaisano Grand Fiesta Tabunok (opening July 2014)
Gaisana Carcar (opening July 2014)
SM City Cebu (opening soon)

Iloilo City

GT Plaza Mall-Iloilo City (opening July 2014)

Manila Branches

Boneless Lechon Hotline in Manila (10AM-9PM)   Tel. No: (2)9848043 or (2)9848723
Taste Asia - Mall of Asia (MOA) Northwing along Sunset Avenue at MOA Complex, Pasay Manila  Tel. No. (2)998-8997
Festival Supermall Food Court in Alabang, Muntinlupa, Manila  Tel. No. (2)400-1506
SM Hypermarket Food Area- JAZZ Residences in Bel-Air Makati  Tel. No. (2)359-4418
Eastwood City Walk 2 (Food Junction) - Libis Quezon City  Tel. No.: (2)7812762
SM City- Sta. Mesa Food Court  Tel. No. (2)7812761
Puregold - Q.I./G. Araneta, Quezon City
Puregold- Commonwealth, Quezon City (opening soon)

International Branches

Surrey-Vancouver, Canada (whole boneless lechon orders only)  Tel. No.: (778)998-0875
Las Vegas, USA (coming soon in 2014)

For more updates:

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Main Office Telephone Numbers:  (032)2321155 for Cebu City or (02)9848043 for Manila

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