A CELEBRATION OF SINGAPORE’S NEW DESTINATION BRAND: PASSION MADE POSSIBLE

by - 11:21 AM

A CELEBRATION OF SINGAPORE’S NEW DESTINATION BRAND:  PASSION MADE POSSIBLE

In celebration of Singapore Tourism Board (STB) launch of Singapore’s new destination brand Passion Made Possible, a Singapore Travel Showcase will be held at the SM Megamall Fashion Hall from September 15 to 17, 2017.

Travel enthusiasts keen to pursue their passion for Singapore’s incredible flavors, awe-inspiring attractions and hottest shopping hubs must not miss the event’s exclusive bargains and travel deals.  Participating partners including Singapore Airlines, Philippine Airlines, Cebu Pacific and Jetstar offer irresistible travel deals to Singapore.  An array of travel agencies will also have exciting tour packages that wanderers must not miss!


Launched last month in Singapore, Passion Made Possible not only reflects the unique spirit of Singapore, but also tells the story of its people. This new brand is a bold move to put forth the city-state’s unique attitude and mindset: a passionate, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention.

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A taste of Singapore’s best

The upcoming Travel Showcase will highlight the wonderful possibilities that Singapore has to offer for Filipinos to discover and live up their different passions and interests. It will cater to the cravings of foodies, explorers, and shoppers through uniquely-designed “passion zones.”

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Food-lovers will get an authentic gastronomic experience by taking a trip down the hawker center-inspired Singapore Food Trail at the Foodie Zone where they can get a taste of the country’s distinct flavors.

At the Explorer Zone, visitors can satisfy their wanderlust with a miniature version of the Gardens by the Bay supertrees and Singapore Botanical Garden. Kids can enjoy in its maze to look for hidden Merlions, and be able to take home prizes.

For those with a passion for fashion, capturing the true Singaporean style is made easy at the Collector Zone where an Orchard Road-inspired retail shop will feature local brands such as Benjamin Barker and Naiise.

Fun games with exciting prizes await visitors in the Foodie and Collector zones. Those who are up for a thrill can put on a blindfold and guess several Singaporean dishes and spices in the What’s in My Mouth challenge. Others can dress-up and post pictures of unique outfits using clothes and fashion items in the Create Your #OOTD challenge.

Aside from the Philippines, the new brand Passion Made Possible was introduced to over 15 markets worldwide, including China, India, Indonesia, Australia, United Kingdom, and United States, through a series of consumer launches, trade events, industry partnerships, and global marketing campaigns.

Mark your calendars and head to the Singapore Travel Showcase to discover-Singapore, where Passion and Possibilities meet! Admission is free. 

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